If you don’t know, we’ve started a new program called the “Cohort Club” where we’re giving 20 Rochestarians unlimited access to how we make a play in exchange for them sharing it with their communities.
The theater is in the midst of a giant plan to put artists and patrons at the center of the organization, and this is one of our large first steps.
I think it’s going to be rather revolutionary in how we engage with our audiences, how we communicate artistic success, and how we let our community own the work we do.
I have no doubt that this will be a program that is replicated nationally, and I’m thrilled to be trying it out here in such a supportive and daring community.
Here’s a few of our cohorts already in action:
More as it unfolds!