Exciting Launch of $10 Million Capital Campaign to Renovate Building, Enhance Patron Experience and Ensure Theatre’s Future


Last week, we announced plans for a $10 million capital campaign to grow its endowment and complete the most extensive renovation of our 49,457 square foot facility since the 1984 conversion and refurbishment of the historic Arsenal building.

“Front & Center: The Campaign for Geva”  will transform our historic home into a dynamic, world-class cultural asset serving people from all over the country, providing exceptional arts and cultural programs and contributing to the economic vibrancy of the region.Through major exterior and interior renovations, Geva will provide more opportunities to entertain, inspire, educate, engage and lead. The building in its current form has served Rochester well for over a generation, and these renovations will prepare it to serve and attract future generations.

Co-chairmen of the campaign, Ted Boucher and David L. Fiedler, have a combined 60 years of engagement with Geva as subscribers, donors, Trustees, Honorary Board members and now as co-chairs of this campaign. They are supported by a Campaign Council of 18, plus five honorary members, coming from all professions, interests and areas of the community. To date, more than $8 million has been raised toward the $10 million goal.

Since the official opening of the historic Arsenal building as the Richard Pine Theatre in 1985, Geva has educated and entertained over four million people, introduced hundreds of thousands of students to live theatre, developed tomorrow’s plays and artists, and helped transform downtown. This constant wear and tear, coupled with nearly 30 years of Rochester weather, created significant damage to the roof, masonry, windows and cornices. To date, the Front & Center Campaign has funded much needed repairs and improvements including: improved Box Office and Restrooms (2010), Roof Replacement (2010), Production Equipment Enhancements (2010), Masonry Restoration (2011), Window and Door Restoration/Replacement (2012), Acoustical Enhancements (2013), Accessibility Improvements (2013) and HVAC Replacement (2013 and 2014).


The exciting interior transformation, scheduled to begin in Summer 2015, will extend the reach of a captivating performance to the moment one enters the building. From a great meal featuring local wines and culinary treats to an experience that will engage all the senses, Geva’s renovation will bring the art of design and illusion together to create a thoroughly captivating experience where artists and patrons are at the center. Interweaving staff, artist and patron spaces, Geva will be a hub of contemporary community energy, showcasing artistry and innovation and fostering lasting relationships between first class artists and loyal patrons.

There are many ways that members of the public can support the Front & Center Campaign from outright gifts and pledges of cash or securities to estate gifts. For more information, please contact (585) 420-3041 or visit www.GevaTheatre.org.

For more information on “Front & Center: The Campaign for Geva,” click here.


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